What is a Channel Partner Program and its Advantages
While developing a channel partner programme takes time and effort, the results can be beneficial to all parties. As a result, 57% of businesses say they use partnerships to bring in new customers. Not all strategic alliances, however, are successful. To create, maintain, and nurture channel connections, a proactive approach is required. When executed properly, these strategic alliances have the potential to produce significant results. Advantages of Channel Partners According to McKinsey & Company, by 2025, an ecosystem of cross-industry partners working together to solve customer problems will account for one-third of all sales. These channel alliances could be very beneficial in terms of increasing sales. The advantages of channel partnerships are as follows: 1. Producing More Quality Leads 2. Utilizing Partnerships To Draw In New Customers 3. The Rate Of Conversions Rising 4. Lowering The Cost Of Customer Acquisition 5. Partnering To Increase The Reach Of Your Marketing 6...